Chase Plastics Visually Commits to Core Values with Refreshed Brand Identity

CLARKSTON, Mich., June 1, 2011 Chase Plastics, a leading North American distributor of engineered, specialty and commodity thermoplastics, has unveiled a new brand identity that visually represents the company’s continued focus on unmatched customer service and efficient distribution. Components of the refreshed identity include a new logo, tagline, marketing collateral and tradeshow exhibit.

“Our new brand identity reflects that while we are committed to our core values, we recognize the need to continually evolve to better serve our customers. Similarly, our updated logo remains true to the original logo but has evolved to better reflect our brand positioning,” said Kevin Chase, president, Chase Plastics.

The simple, clean logo is an uncluttered image, representing focus and the ability to stand the test of time. The forward tilt of the icon signifies energy and movement, and the italic typeface represents vision and forward thinking. The bold typeface was chosen to represent the company’s strong foundation to its fundamental values. Orange and green complement Chase Plastics’ core blue while adding modern elements.

The launch of the new brand identity system is the latest milestone in the company’s evolution. In business for nearly 20 years, Chase Plastics is committed to the continuous pursuit of excellence.  In 2008, when the industry was affected by the economic downturn, Chase Plastics reevaluated its business strategy and placed an increased focus on its core competency: Distribution. As such, the company’s new tagline, “Redefining Distribution,” is another reflection of Chase Plastics’ commitment to service, continuous improvement and customer satisfaction in the thermoplastics industry through a business model that puts customer needs front and center.

“Having recently refocused our business model, this is a perfect time to unveil a fresh identity that captures the essence of who we are as a company and what we stand for. We strongly feel that our new identity differentiates us from our competitors by communicating our unique core values,” Chase said.


Chase Plastics distributes more than 5,400 varieties of specialty, engineering and commodity thermoplastics from the industry’s leading manufacturers and global suppliers.  In addition, Chase delivers engineering expertise and blending, repacking, inventory management, third-party storage capabilities and logistics services via a network of distribution centers, warehouses and sales locations throughout North and Central America.

Chase Plastics is redefining plastics distribution with an approach to business that puts customer needs first.  Formed in 1992, Chase Plastics has built its business on the ability to respond quickly with all of the flexibility and agility that its customers require.  Based in Clarkston, Mich., Chase Plastics was founded by Kevin and Carole Chase who serve as the company’s president and vice president, respectively.  Find more information at